A red floaty midi dress from Kmart Australia is swiftly on track to becoming this season’s must-have item.
The $25 garment features details such as three-quarter length sleeves, a tie-waist and a wide-frilled hem that’s higher on the front than it is on the back.
Additionally, the floral-patterned frock can be worn separately or layered.
Eagle-eyed fashion fans who have spotted the item on Kmart’s racks are singing its praises, saying the dress isn’t just affordable but it’s also easy to style.
This stunning floaty floral-patterned dress, in red, is available from Kmart for an affordable $25
Bec McDonnell, an Instagram fashion figure from Melbourne, recently took to her page to share a snap of herself wearing the garment.
She told her 21,000 fans she loved ‘the simple Kmart dress’, adding it’s ‘perfect for layering up in the cooler months’.
Her photo reveals how she has styled the dress with a pair of black pointed velvet boots.
Instagram fashion figure Bec McDonnell (pictured) shows how effortlessly the dress can be styled, a feature making it perfect for myriad occasions
As well as releasing the dress in red, Kmart is also offering the garment in navy, with a chic white floral pattern.
One woman who recently purchased the dress in this colour shared a photo to Instagram showing how well it worked when paired with tan ankle boots.
While the discount retailer is known and loved for its affordable homewares, this year has also seen it make huge strides into the fashion market.
The floaty midi dress is also available in navy and features a white floral pattern (left and right)
This Kmart dress became a sell-out after blogger Tina Abeysekara shared a snap of herself wearing it
A few months ago, a burnt orange polka dot dress, also priced at $25, became a sell-out after fashion blogger Tina Abeysekar posted a snap of it to social media.
The dress, compared to one costing $200, was an instant hit among her 77,000 fans.
‘I can see this $25 Kmart frock flying off the rack,’ Tina wrote at the time.
‘Feels fab, stretch waist and breastfeeding friendly – what’s not to love? Teamed with $8 sneakers.
‘I’ll be restyling for work so keep an eye out.’
Thousands who’d seen her post quickly rushed to stores to purchase the garment.
However, as many said they were left disappointed as it had quickly sold out.