There’s never any shortage of viral challenges doing the rounds, but the latest social media craze is of a rather more worthy nature than usual.
Thousands of people have been sharing snaps of their local areas looking transformed after picking up litter under the hashtag #Trashtag challenge.
The challenge was reportedly started in 2015 but has seen an overwhelming uptake recently, with more people being inspired to go outside and pick up rubbish in their local environment.
Participants from around the world have been taking to beaches, parks and roads to collect rubbish and share their before and after posts on social media.
On Instagram alone, there are more than 28,000 posts under the #Trashtag hashtag.
One BoredPanda user shared their image of when they helped to clean up Discovery Bay Hong Kong
Manila Bay in the Philippines has been considered one of the dirtiest beaches across the world, however it was cleaned up by volunteers this January
The viral #Trashtag challenge has seen litter pickers worldwide sharing before and after snaps of areas that have been cleared of rubbish. Pictured: A litter-picker in Nepal proudly shows off the fruits of his labour
Though the hashtag has existed since 2015, it only boomed in popularity earlier this month, when Byron Román shared his own post on social media.
Writing on Facebook on 5th March, he said: ‘Take a photo of an area that needs some cleaning or maintenance, then take a photo after you have done something about it, and post it.’
He also shared a before and after photo of a messy area being cleaned up by one young man, and tagged it #BasuraChallenge and #Trashtag – Basura meaning trash in Spanish.
His post has since been shared over 325,000 times on Facebook and thousands of others have been joining in.
It wasn’t long before thousands of people had picked up on the challenge, and posted before and after photos and videos to Instagram, Twitter, Facebook and Reddit, showing themselves cleaning up beaches, parks, schools and streets all around the world.
Twitter users shared their pictures cleaning up their local area, with some calling the challenge ‘the best that has ever happened to the internet’.
Another collected bags of makeup and clothes dumped in a brook,posting before and after snaps of the area.
One wrote that:’Whoever came up with the #trashtag challenge is an absolute genius. None of these dumb internet trends, let’s clean the planet!’
Clear up efforts in Moston Brook, Oldham after clothes and make-up were found littering the grass
Megan, who lives in the US, shared a snap of clean-up efforts, showing dozens of bags filled with trash
Thousands have been sharing their posts about the Trashtag challenge online, with many praising it for helping the environment