The ultimate towel for summer: Magnum launch a range of GIANT designs for ultimate beach comfort

Magnum Australia has launched an elegant range of giant beach towels specifically designed to maintain social distancing during summer.

Shoppers can choose from three 2×2 metre towels designed by leading global artists as part of Magnum’s True To Pleasure campaign and are made using sustainably sourced 100 per cent cotton.

But only 250 towels have been released in Australia for a limited time only as of Wednesday November 18.

The product can be purchased for $50 online via the Magnum ice cream towels website, and customers will also receive a unique code to redeem a free Magnum pint via ‘The Dessert Store’ on UberEats.

All proceeds will be donated to Magnum’s charity partner 100WEEKS to support women in cocoa communities who harvest the delicious cocoa beans used to make Magnum chocolate, who have been significantly impacted by COVID-19.

Shoppers can choose from three 2X2 metre towels designed by leading global artists and made using sustainably sourced 100 per cent cotton

Only 250 towels have been released in Australia for a limited time only as of Wednesday November 18. The towels can be purchased online for $50 with all proceeds going to charity

Only 250 towels have been released in Australia for a limited time only as of Wednesday November 18. The towels can be purchased online for $50 with all proceeds going to charity 

The towels are luxe in look and feel, allowing beach goers to enjoy the outdoors comfortably while sitting at a distance.

Designed by Quentin Monge, David Vanadia and Australian artist Karan Singh, each towel draws inspiration from the brand’s iconic ice cream silhouette and come in hues of cobalt blue and golden orange.

Magnum’s latest collaboration with iconic artists is part of its long heritage of working with established and emerging creative disruptors to bring beautiful pieces of art to life. 

The towels are luxe in look and feel, allowing beach goers to enjoy the outdoors comfortably while sitting at a distance

The towels are luxe in look and feel, allowing beach goers to enjoy the outdoors comfortably while sitting at a distance

Designed by Quentin Monge, David Vanadia and Australian artist Karan Singh, each towel draws inspiration from Magnum ice cream's iconic silhouette and come in season forward hues of cobalt blue and golden orange

Designed by Quentin Monge, David Vanadia and Australian artist Karan Singh, each towel draws inspiration from Magnum ice cream’s iconic silhouette and come in season forward hues of cobalt blue and golden orange

Globally Magnum has also pledged to donate an additional $400,000 to 100WEEKS to provide female cocoa farmers with a two-year unconditional cash transfer

Globally Magnum has also pledged to donate an additional $400,000 to 100WEEKS to provide female cocoa farmers with a two-year unconditional cash transfer

Of his work on the special project with Magnum, Karan Singh said: ‘It’s been an interesting process to create work for an object which serves a new purpose as life has changed.

‘I enjoy creating art for pieces which serve a function and am looking forward to seeing how these will be used, and how they might help us all socialise safely.’

Globally Magnum has also pledged to donate an additional $400,000 to 100WEEKS to provide female cocoa farmers with a two-year unconditional cash transfer, and training in entrepreneurship and skills to generate additional income.

Jeroen de Lange, co-founder from Magnum’s charity partner 100WEEKS said: ‘People living in extreme poverty often face multiple challenges including inadequate nutrition, problems with mental wellbeing and limited access to education for their children. 

‘All of these issues can be alleviated through cash transfers. The funding provided by Magnum allows them to take a break from the daily struggle for survival and focus on establishing stable livelihoods’. 

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