Target has launched a wheelchair-adaptive costume line for children just in time for the upcoming Halloween season.
The costumes in Target’s Hyde and Eek! Boutique, available now for pre-order and officially launching in the fall, were unveiled this week with two options for children in wheelchairs.
‘We’re now bringing that spirit of inclusivity to our new Hyde and Eek! Boutique kids’ adaptive Halloween costumes, which we hope will bring more ease and joy to our guests’ everyday lives,’ Target said in a statement.
Inclusive: Target’s Hyde and Eek! Boutique collection is now available for pre-order, and it includes wheelchair-adaptive costumes
Halloween spirit: Its new collection includes two adaptive costumes for children in wheelchairs. One of them being a pirate costume
One costume includes a pink princess dress and crown for just $20.
An addition to the costume is a wheelchair cover, which will transform the seat into a princess carriage to match the dress.
‘This Halloween wheelchair costume is designed to look just like a princess carriage, with a purple-blue and gray color scheme adorned with intricately detailed scrollwork — it even includes decorative covers for the wheelchair for a complete finish,’ the product description states online.
Similarly, there is a pirate costume available. It includes a vest, pants, an eye patch and a pirate hat.
The company then created a wheelchair cover to transform the seat into a pirate ship — complete with a Jolly Rogers flag and ocean waves to be outfitted on the wheels.
Both of the matching wheelchair covers are sold separately for $45.
The Target brand also launched two new costumes designed specifically to be sensory friendly for children.
Innovative: People can purchase either a princess or pirate costume with a separate wheelchair cover available to complete the look
Thoughtful idea: Target also launched two sensory-friendly costumes for children
Something for anyone: These costumes include no tags, seams or other fabric that could irritate a child
One costume is a blue shark costume while the other features a white and purple unicorn design.
‘Thoughtfully designed with the utmost comfort in mind, this kids adaptive Halloween costume features an allover plush construction for a soft and cozy feel, and it has flat seams with no tags for a sensory-friendly design you’ll both appreciate,’ the product description reads.
Both of the costumes are onesies to make it easy for any child to put on before going trick-or-treating or to any other costume-related event.
Two years ago, Target first unveiled its sensory-friendly clothing for children.
Designers of specific brands removed any troubling tags, seams or detailing on their clothes that could cause irritation for children with specific sensitivities.
Target saw how much the clothing resonated with a specific group of shoppers, so the brand decided to further expand the line.
The company also recently released a spring clothing line that were sensory friendly.