Shoppers are rushing to buy a new limited-edition $99 bookcase from Big W that looks considerably more expensive than it’s affordable price tag.
The ‘Gigi Rattan Children’s Bookcase’ only launched on September 3, but it’s already proving to be the most popular item from the discount department store’s limited-edition spring homewares range, which is only available until September 16.
A product description on the retailer’s website claims the bookcase ‘adds instant warmth’ to any room – and customers seem to agree.
On social media, interior enthusiasts are gushing over the stylish piece in comments like ‘I can’t deal, it’s so cute!’ and ‘I need this’.
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The limited-edition $99 ‘Gigi Rattan Children’s Bookcase’, which launched at Big W on September 3
The trendy piece is already proving to be a standout from the discount department store’s new spring homewares collection, which is only available until September 16
Others tagged their friends and suggested using the bookcase as a plant stand or a hall table.
Those looking to restyle their home in a rattan theme can snap up the bookcase along with a matching $99 mirror, $149 queen-sized bedhead, $69 bedside table, $29 lamp and $129 television unit.
There’s even a $99 rattan kid’s chair for little ones and a selection of complimentary accessories like floral bed linen, embroidered pillows and woven baskets.
Price range from $10 for sofa cushions to $499 for a stylish four-piece garden lounge set, giving discount competitors like Kmart and IKEA a run for their money.
Big W’s new $29 rattan table lamp (left) and $129 entertainment unit (right), both available until September 16
Big W’s Spring homewares range
Rattan Arch Mirror $99
Nadi Cabinet $99
Nadi Coffee Table $99
Nadi Entertainment Unit $129
Hamilton Rattan Queen Bedhead $149
Mirabella Odessa Rattan Table Lamp $29
Nadi Rattan Bedside Table $69
Hanging Fern $39
Rattan Single Bedhead $149
Kids Rattan Chair $99
Embroidered ‘Lovely’ Cushion $15
Rainbow Printed Cushion $10
Micro Chenille Tufted Rug 133 x 180 $69
Belinda Tassel Cushion $15ea
Dracaena Plant 105cm $59
Woven Cross Baskets small $15 or large $29
A statement announcing the launch of the range reveals it was inspired by desert colours and natural materials, bringing a sense of laid-back bohemian spirit to homes across the country.
Amid the continuing coronavirus crisis and a year of unprecedented challenges, the department store sought to create pieces to ‘enhance happiness and overall well-being’ for Australians.
To achieve this, product designers collaborated with internationally renowned psychologist Dr Tim Sharp, best known as ‘Dr Happy’.
The carefully crafted homewares pieces depict the earth’s surfaces and natural beauty to create a bohemian style at home
Complete the décor bedding look with $29 cotton waffle throws, a $69 tufted rug and $12 jute or fringed edged cushion
‘The last few months have been tough for families and caused massive disruption to most of our lives. We are spending more time than ever together in our homes, and it’s fair to say some areas of our lives have been a little neglected,’ Dr Sharp said.
‘From the lighting of a room to ornaments and furniture, there are numerous ways the space we live in affects our happiness, which in turn leads toward better health and improved well-being, ultimately resulting in emotional benefits for the whole family.’
The spring homewares range is available online and in Big W outlets nationwide.