Reebok has hit back at claims that Beyonce walked out of a meeting because of the brand’s lack of diversity.
The 37-year-old Formation singer reportedly ended talks with the sportswear company, pointing out that no one in the room shared her skin color or her personal experiences.
A rep for Reebok told Dailymail.com: ‘The report that Beyoncé walked out of a meeting with Reebok due to lack of diversity is categorically false. Our discussions with Beyoncé and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact.’
It is not known why the deal ultimately fell through and Reebok have not commented further.
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Role model: Beyonce, 37, reportedly walked out of a meeting with Reebok because of the lack of diversity on the brand’s team
Back in the game: The singer (pictured in an old Ivy Park campaign) announced on Thursday that she has partnered with Adidas for a new line. She will also be further developing Ivy Park
Writer Nick DePaula shared the story during an appearance on ESPN’s The Jump, explaining Beyonce’s new partnership with Adidas is about more than just throwing her name on athletic wear.
‘For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyonce 1, or whatever they end up calling it,’ he said. ‘It’s about having an imprint on the company and an impact in terms of diversity.’
With Beyonce having more than 126 million Instagram followers, it’s no surprise that brands were lining up to try and work with her, but DePaula made it clear that the singer practices what she preaches when it comes to inclusion and representation.
‘Throughout this process over the last year or two, she had discussed with Under Armour, with Reebok as well, Jordan [at Nike] at one point was interested in maybe partnering with her,’ he said on The Jump
‘She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?’
‘Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects my background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms.’
Story: Writer Nick DePaula revealed Beyonce had walked out of a meeting with Reebok during his appearance on ESPN’s The Jump. Reebok fiercely denied the report
Looking back: ‘She said, ‘Nobody in this room reflects my background, my skin color and where I’m from and what I want to do,” DePaulo recounted
Beyonce announced on Thursday that she will be collaborating with Adidas for a clothing and footwear line after she bought out Topshop for the rights to her Ivy Park athleisure clothing brand.
The Lemonade singer first dabbled in athletic wear two years ago when she launched her brand Ivy Park in collaboration with billionaire Topshop owner Philip Green.
However, in November, Beyonce bought out Green after he was accused of multiple instances of sexual harassment and racial abuse. But now she is back in the business of sportswear, having this time partnered with Adidas to launch new footwear and clothing — as well as re-launching Ivy Park.
Start: Beyonce first dabbled in athletic wear two years ago when she launched her brand Ivy Park in collaboration with billionaire Topshop owner Philip Green
‘This is the partnership of a lifetime for me,’ the Grammy winner said in a press release when announcing the partnership on Thursday.
She continued: ‘Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.
‘I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.’
Cutting ties: Beyonce bought Philip Green’s share of Ivy Park in November after he was accused of bullying and sexual harassment
In the partnership with Adidas, Beyonce will hold sole ownership over her athleisure brand, Ivy Park.
This monumental decision makes her ‘one of the first black women to be the sole owner of an athleisure brand,’ the press release stated.
None of the products in the works for the new line have been released to the public; however, the goal is to create items curated towards the performance-to-lifestyle needs of consumers.
Adidas has found success working with those in the music industry after collaborating with Kanye on his Yeezy footwear line.
The shoes have proven to be lucrative for both the rapper and the brand, but it was met with some difficulties during the inception.
In 2013, Kanye severed ties with Nike and signed a $10 million deal with Adidas to produce both clothing and footwear. He was offered full creative control of his designs for the partnership.
But it took a while for the collaboration to produce any products, and there were rumors of disputes over the finalized designs.
Focused: Beyonce is now bringing Ivy Park to Adidas and further developing the athleisure line. In a press release, she described it as the ‘partnership of a lifetime’
Throwback: The collaboration follows in the footsteps of rapper Kanye West, who also works with Adidas on his Yeezy footwear line. The rapper is pictured with Beyonce and Jay-Z in 2008
Yeezy Season 1 eventually launched in February 2015 with consumers complaining about the cost of the clothing, such as $600 for sweatpants and $3,000 for a jacket.
Along with the clothing in the Yeezy Season 1 launch, there was also the release of Yeezy Boost 750 and 350.
The footwear, priced at a more modest $350 and $200 respectively, sold online within hours making the Boost 350 shoes one of the most influential sneakers of 2016, GQ reported at the time.
Difference: Adidas owns the rights to Kanye’s Yeezy footwear line while he gets royalties; however, Beyonce has maintained the sole ownership of her Ivy Park
Due to the difficulties with the clothing, Adidas decided to distance itself from Kanye’s clothing moving forward. But Kanye and Adidas continued their partnership when launching Yeezy footwear, which Adidas owns the rights to but the rapper receives royalties.
Because she owns the sole rights to Ivy Park, Beyonce is already starting her collaboration with Adidas differently than Kanye did. However, the deal she cemented with the brand regarding apparel and footwear that does not fall under the Ivy Park umbrella remains unclear.
Adidas has yet to announce when the consumer can expect merchandise from the new athleisure line.
The singer has only owned the Ivy Park brand as a whole since November when she bought Topshop CEO Green’s share of the brand after facing calls to pull out of the pair’s multi-million-dollar partnership following numerous allegations of sexual assault and harassment against the billionaire.
The billionaire, who owns the Arcadia Group, vigorously denies the allegations of unlawful sexual or racist behavior that have been made against him.
Beyonce’s Parkwood company bought Green’s share of Ivy Park for an undisclosed sum, and at the time, both parties insisted that talks about the deal pre-dated the public allegations against the businessman.
An Ivy Park spokesman said in a statement: ‘After discussions of almost a year, Parkwood has acquired 100 per cent of the Ivy Park brand. Topshop/Arcadia will fulfill the existing orders.’