Personal trainer, 32, behind the brand Cadenshae explains how she made $5 million

Nikki Clarke was excited to return to work as a personal trainer after giving birth to her first child in 2013.

But when the 32-year-old New Zealand mother put on her activewear each morning she noticed none of her sports bras were breastfeeding friendly. 

‘I figured I couldn’t be the only mum in the world with this problem so set out out to solve it,’ she told Femail.

With no prior fashion design experience Nikki, alongside her husband Adam, launched Cadenshae, a line of sports bras, tops and tights that assist nursing mothers with feeding.

Nikki Clarke was excited to return to work as a personal trainer after giving birth to her first child in 2013 (pictured with her four children and husband Adam Clarke, 35)

Nikki Clarke was excited to return to work as a personal trainer after giving birth to her first child in 2013 (pictured with her four children and husband Adam Clarke, 35)

Nikki Clarke was excited to return to work as a personal trainer after giving birth to her first child in 2013 (pictured with her four children and husband Adam Clarke, 35)

‘We launched in April 2015 with a range of sports bra, and tops that would both support women while working out, and allow them to breastfeed,’ she said.

‘We now have a full range that caters to all mums with 10 different types of sports bra for any activity level, medically endorsed leggings and several hoodies and tops that all allow for easy breastfeeding on the go.’

Knowing there was nothing on the market like this propelled Nikki and Adam, who now have four children, to put all their efforts behind the label – which has sold 100,000 units since launching. 

But when the 32-year-old New Zealand mother put on her activewear each morning she noticed none of her sports bras were breastfeeding friendly

But when the 32-year-old New Zealand mother put on her activewear each morning she noticed none of her sports bras were breastfeeding friendly

But when the 32-year-old New Zealand mother put on her activewear each morning she noticed none of her sports bras were breastfeeding friendly

Knowing there was nothing on the market like this propelled Nikki and Adam, who now have four children, to put all their efforts behind the label - which has sold 100,000 units since launching

Knowing there was nothing on the market like this propelled Nikki and Adam, who now have four children, to put all their efforts behind the label - which has sold 100,000 units since launching

They also made $300,000 in their first year of selling online

They also made $300,000 in their first year of selling online

‘We launched in April 2015 with a range of sports bra, and tops that would both support women while working out, and allow them to breastfeed,’ she said

They also made $300,000 in their first year of selling online.

‘Our Ultimate Bra was super revolutionary. There was just nothing on the market like it,’ she said.

‘When a mother is breastfeeding she quite often needs to go up a cup size but not necessarily a band size. 

‘A lot of the “sports type” crops that were available meant that mums who were an E+ cup, would have to upsize to an XL just to get good coverage in the cups, meaning she was left with a bra or crop that was too big under-bust, hence lacking support.

'Our Ultimate Bra was super revolutionary. There was just nothing on the market like it,' she said

'Our Ultimate Bra was super revolutionary. There was just nothing on the market like it,' she said

‘Our Ultimate Bra was super revolutionary. There was just nothing on the market like it,’ she said

'This was made slightly more challenging by having three more kids in the process,' she said

'This was made slightly more challenging by having three more kids in the process,' she said

But nonetheless her perseverance paid off and the brand is projecting over $5million in revenue by 2019

But nonetheless her perseverance paid off and the brand is projecting over $5million in revenue by 2019

From drawing up the initial designs to organising shipments, importing, dealing with overseas companies, exporting, customer service and social media, everything had to be learnt by Nikki from scratch

‘The Ultimate Bra solved this problem extraordinarily well and has become our top selling bra four years in a row.’ 

From drawing up the initial designs to organising shipments, importing, dealing with overseas companies, exporting, customer service and social media, everything had to be learnt by Nikki from scratch.

‘This was made slightly more challenging by having three more kids in the process,’ she said. 

But nonetheless her perseverance paid off and the brand is projecting over $5million in revenue by 2019. 

As a way of giving back to those who may not have access to good quality nursing athletic wear, Nikki launched Sister Support and has donated $100,000 worth of bras to the cause

As a way of giving back to those who may not have access to good quality nursing athletic wear, Nikki launched Sister Support and has donated $100,000 worth of bras to the cause

As a way of giving back to those who may not have access to good quality nursing athletic wear, Nikki launched Sister Support and has donated $100,000 worth of bras to the cause

'It gives women who may not have access to a good maternity bra the chance to have one, two or even three,' she said

'It gives women who may not have access to a good maternity bra the chance to have one, two or even three,' she said

‘It gives women who may not have access to a good maternity bra the chance to have one, two or even three,’ she said

As a way of giving back to those who may not have access to good quality nursing athletic wear, Nikki launched Sister Support and has donated $100,000 worth of bras to the cause.

Cadenshae asks their customers to donate their old bras – and gives them a 20 per cent discount to buy more – and sends the priceless pieces to to women in Asia Pacific countries, women’s refuges, local maternity wards and teen mum homes.  

‘It gives women who may not have access to a good maternity bra the chance to have one, two or even three,’ she said.

‘Giving back to those around us is the most important thing so being able to give mums something that can help them as a new mum is very close to my heart.

‘Instead of throwing bras in the bin, or sitting around in their drawer for years, it gives our customers the chance to easily recycle their old bras and help them find a new home.’

'Giving back to those around us is the most important thing so being able to give mums something that can help them as a new mum is very close to my heart,' she said

'Giving back to those around us is the most important thing so being able to give mums something that can help them as a new mum is very close to my heart,' she said

‘Giving back to those around us is the most important thing so being able to give mums something that can help them as a new mum is very close to my heart,’ she said

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