A young couple is making $15,000 a month selling cosmetic razors that leave complexions silky soft by lifting tiny hairs and dead skin cells from the face.
Darnelle Echazar, 21, was tired of hearing horror stories about cheap home dermaplaning, a treatment that is supposed to skim ‘peach fuzz’ without any pain but causes burns and irritation when performed with a poor quality blade.
Together with her crane operator boyfriend Brandon Moncur, 23, the criminal justice student from Melbourne sourced a sustainable model with an easy-grip handle and safe but effective blade which they launched online during lockdown in late August.
Since then, the lovers turned business partners have earned $30,000 – not bad for a duo with no previous experience in the beauty industry.
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Melbourne couple Darnelle Echazar and Brandon Moncur are making $15,000 a month selling eco-friendly cosmetic razors (pictured)
Melbourne couple Darnelle Echazar, 21, and Brandon Moncur. 23, who launched Dreamiskin in August 2020
‘We couldn’t possibly have conceived the success and learning we have already had,’ Ms Echazar told Daily Mail Australia.
Their brand, Dreamiskin, is based on $25.99 three-packs of sustainable facial razors made from wheat straw – a biodegradable alternative to the cocktail of plastic that razors are typically made from.
Professional dermaplaning at a skin clinic will set you back between $150 and $200.
But so long as you’re careful, the same result can be achieved with an over-the-counter facial razor like Dreamiskin for a fraction of that price.
Disposable cosmetic razors are sold in chemists like Priceline for as little as $10, and from Dreamiskin’s website the cost is even less, working out at just $8.66 a piece.
As Ms Echazar points out, ‘not all women can afford to spend upwards of $100 on a single treatment’, especially in the midst of a pandemic that has put hundreds of thousands out of work.
Sales of dermaplaning tools skyrocketed during lockdown, with Priceline reporting record sales of Revlon’s $9.95 Face Defuzzer in particular.
Beauty journalist Zoe Foster Blake has raved about the benefits of face shaving on Instagram, confirming it exfoliates, brightens, evens skin tone and makes skin ‘freakishly smooth’.
And while the cosmetic queen was talking about professional dermaplaning, DIY treatments have been shown to produce many of the same benefits.
Described as ‘the ultimate pain-free beauty tool’, the razor (pictured) claims to exfoliate skin, create a seamless base for makeup
Ms Echazar and Mr Moncur promote their razors through micro-influencers, people with between 1,000 and 100,000 social media followers who endorse products to their audience
Described as ‘the ultimate pain-free beauty tool’, the Dreamiskin razor claims to exfoliate skin, create a seamless base for makeup and improve the absorption of skincare products, making the face appear younger and brighter.
While it’s relatively straightforward to use, it’s important to push gently on skin, holding it taut and shaving in a downwards direction, never against the hair follicle.
Shaving against the grain can cause irritation, razor bumps and in some cases, even razor burn.
Like all ‘Gen Z’ entrepreneurs, Ms Echazar and Mr Moncur are naturals at harnessing the remarkable selling power of social media.
That understanding led them to collaborate with micro-influencers like Hannah Schroder, a beauty vlogger who promotes the razors to her 38,500 followers.
Dermaplaning is a skin treatment that uses an exfoliating blade to skim dead skin cells and hair from the face, allowing makeup to glide on more evenly.
The process removes the build up of dead cells on the skin’s surface for a much smoother, softer face, which in turn improves the absorption of skincare ingredients.
If your makeup often clings to dry patches, or gathers in the hair on your face, dermaplaning could be ideal for you. It also brightens the skin, making it appear radiant and youthful.
While typically performed by a dermatologist with a sterile, medical-grade scalpel, a growing number of women are turning to over-the-counter facial razors which are a fraction of the cost of professional treatment.
Dermaplaning at a skin clinic will set you back between $150 and $200, while disposable cosmetic razors are sold in chemists like Priceline for as little as $10.
Source: Adore Beauty
As Ms Echazar points out, ‘not all women can afford to spend upwards of $100 on a single treatment’ – that’s what makes Dreamiskin’s offering so attractive
Micro-influencers have between 1,000 and 100,000 followers and do not charge the steep marketing fees associated with more prolific online personalities.
They typically focus on a specific niche – like beauty, fitness or fashion – and are regarded as unofficial experts in their respective fields who drive significant traffic to the websites of the products they endorse.
While they grow their fledgling brand, Ms Echazar and Mr Moncur are still juggling their day jobs.
Ms Echazar catches up on university assignments while Mr Moncur works night shifts between packing orders and shipping them out to customers across Australia.