Meet the married couple who built a multi-million dollar active-wear empire 

Activewear manufacturing company Slyletica, based in Melbourne, has made $16.9million for their 100 global clients and $4.3million itself in the past year.

But Australia’s fastest growing fashion start-up owes part of its success to a more humble beginning after a conversation was overheard at the gym.

‘I was listening to guys at the gym talking about how they wanted to lose weight and I just thought “stop talking and shut the f**k up and do it,”‘ co-founder Simon Rawadi, 33, told FEMAIL.

Melbourne activewear company Slyletica has made $16.9million for their more than 100 global clients and $4.3million itself last year (pictured co-founders Simon and Yetta Rawadi)

Melbourne activewear company Slyletica has made $16.9million for their more than 100 global clients and $4.3million itself last year (pictured co-founders Simon and Yetta Rawadi)

Melbourne activewear company Slyletica has made $16.9million for their more than 100 global clients and $4.3million itself last year (pictured co-founders Simon and Yetta Rawadi)

What is Slyletica? 

Simon & Yetta founded their own activewear brand back in 2012 after witnessing growing demand for premium activewear in the market.

Soon after their first range was released, they were inundated with requests for companies to use their stock and create their own labels – and Slyletica was born.

They now service over 155 clients from 12 countries.

The phrase became the motivational message of their first company, from which spawned the manufacturing and brand development agency known today as Slyletica. 

Simon partnered with his now-wife Yetta, 32, in 2014, who both quit their corporate world jobs, to make their combined hobbies in fitness and fashion a reality.

‘I wanted to get out of that corporate world and build that creative space. For me it was a natural progression,’ he said.

Their first activewear label originally sold just their own product, but they were soon flooded with requests to stock other brands.

When it comes to their business’ success, Simon said paying attention to what the customers want was critical – and not simply assuming.

‘When I first started Slyletica three-and-a-half years ago we didn’t offer the service we do today,’ he said.

But Australia's fastest growing fashion start-up owes part of its success to a more humble beginning after a conversation was overheard at the gym (pictured the Flextt range, the brainchild of one of their influencer clients Taya Brooks)

But Australia's fastest growing fashion start-up owes part of its success to a more humble beginning after a conversation was overheard at the gym (pictured the Flextt range, the brainchild of one of their influencer clients Taya Brooks)

But Australia’s fastest growing fashion start-up owes part of its success to a more humble beginning after a conversation was overheard at the gym (pictured the Flextt range, the brainchild of one of their influencer clients Taya Brooks)

‘The clients have very specific needs in terms of turn-around. I realised we couldn’t deliver that at first so we shifted the way they get the products.’

Each of the agency’s clients, who feature some of the world’s most prominent athletes, also has their own brand manager to make sure their needs are catered for. 

Many of the company’s high-profile clients are kept confidential but include gym chain Body Fit Training, which has almost 50 sites across Australia.

Each of the agency's clients, who feature some of the world's most prominent athletes, also has their own brand manager to make sure their needs are catered for

Each of the agency's clients, who feature some of the world's most prominent athletes, also has their own brand manager to make sure their needs are catered for

One of their clients is 15-year-old model Taya Brooks (pictured), who has more than 100,000 followers on Instagram

One of their clients is 15-year-old model Taya Brooks (pictured), who has more than 100,000 followers on Instagram

Each of the agency’s clients, who feature some of the world’s most prominent athletes, also has their own brand manager to make sure their needs are catered for

Yetta is passionate about working with influencers, who she says unfairly get a bad press

Yetta is passionate about working with influencers, who she says unfairly get a bad press

Yetta is passionate about working with influencers, who she says unfairly get a bad press

'They are our most particular clients and put in a lot of effort to make sure we give them the best fit,' she said

'They are our most particular clients and put in a lot of effort to make sure we give them the best fit,' she said

‘They are our most particular clients and put in a lot of effort to make sure we give them the best fit,’ she said

Another is 15-year-old model Taya Brooks, who has more than 100,000 followers on Instagram.

Yetta is passionate about working with influencers, who she says unfairly get a bad press.

‘They are our most particular clients and put in a lot of effort to make sure we give them the best fit,’ she said.

‘Their brand fit is really important – it’s not about making a quick buck and they really care about their product.’

Simon and Yetta, who married in 2017 and welcomed their first child Amelia the year after, now have their sights set on conquering the US market in Los Angeles.

'Their brand fit is really important - it's not about making a quick buck and they really care about their product,' she added.

'Their brand fit is really important - it's not about making a quick buck and they really care about their product,' she added.

‘Their brand fit is really important – it’s not about making a quick buck and they really care about their product,’ she added.

Simon and Yetta, who married in 2017 and welcomed their first child Amelia the year after, now have their sights set on conquering the US market in Los Angeles

Simon and Yetta, who married in 2017 and welcomed their first child Amelia the year after, now have their sights set on conquering the US market in Los Angeles

Simon and Yetta, who married in 2017 and welcomed their first child Amelia the year after, now have their sights set on conquering the US market in Los Angeles

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