Australian shoppers are rushing to buy a wicker tote from Kmart that looks exactly like a designer bag almost 43 times the price.
The discount store’s $20 accessory is a near-perfect dupe of the iconic ‘Basket Bag’ from Spanish luxury fashion house Loewe, which is handwoven from palm and premium calf leather and costs $855 for the equivalent size.
Both bags have tan handles and a large patch emblazoned across the front, though Loewe’s design is stamped with the brand’s logo while Kmart’s is bare.
Demand for the budget-friendly imitation has soared since Sydney fashion blogger Dani slung it over her shoulder in an Instagram photo uploaded on Wednesday.
Scroll down for video
Can you believe it’s Kmart? This $20 tote has just hit the shelves at the Australian discount store, and fashionistas are raving about its similarity to a designer style 43 times the price
The luxury alternative is this iconic ‘Basket Bag’ from Spanish fashion house Loewe, which is handwoven from palm and premium calf leather and costs an eye-watering $855
‘The $20 tote you didn’t know you needed from Kmart Australia,’ the influencer, who posts as ‘Luxe and Lemonade’, wrote in the caption.
Followers were quick to note the striking similarity to Loewe’s luxury accessory, which comes in three sizes – small, medium and large – and is described as ‘the perfect summer staple’ in a product overview online.
‘I need to get my hands on this,’ Gold Coast stylist Amanda Shannon replied.
‘Love this, a gorgeous Loewe dupe! Might just tempt me back to Kmart,’ another woman said.
‘Must. Have,’ added a third, to which Dani responded: ‘It’s giving me serious J Crew [a US designer label] and Loewe vibes!’
And it’s not the first time Kmart has released a bargain dupe of a designer bag.
Loewe’s luxury accessory (pictured) comes in three sizes – small, medium and large – and is described as ‘the perfect summer staple’ in a product overview online
In June, fashionistas stripped the shelves of an over-sized clutch that looks identical to the iconic Bottega Veneta ‘Pouch’, widely hailed as the ‘It’ bag of 2020.
The ‘Large Clutch’ from the Australian discount store costs just $15 and comes in tan, khaki and black, while the Italian fashion house’s luxury design will set you back a staggering $3,730 in an array of shades including tan, mustard and red.
Sydney fashion blogger Lori was one of the first to get her hands on the Kmart version, sharing a photograph of herself dressed in a white top and shorts, brown tan belt toting the clutch.
Followers were quick to comment, saying how excited they were to get their hands on the affordable dupe.
Shoppers went wild for this $15 Kmart clutch bag which is a perfect dupe of a $3,700 designer style
The original design is Bottega Veneta’s iconic ‘Pouch’ (pictured), widely hailed as the ‘It’ bag of 2020
Like the Bottega Veneta ‘Pouch’, the Kmart bag is made from buttery soft leather with gathered detailing stitched across the top and a deep interior your large enough to hold a purse, lipstick and keys.
Unlike the Bottega, Kmart’s bag includes an adjustable shoulder strap which can be detached and tucked inside the bag, depending on whether you want to wear it over the shoulder or carry it as a clutch.
The bag hit the shelves as part of Kmart’s autumn/winter range the first week of June.
It is still available on the website and is currently reduced to just $8.