Kim Kardashian is marking the one-year anniversary of Skims by calling on some A-list pals, and a few of her most dedicated customers, to show off the brand’s most iconic designs in a star-studded campaign.
The 39-year-old marked the milestone occasion by posing up for a striking shoot that sees her showing off her iconic curves in a nude shapewear design, while lounging in a room that is filled with pieces from the brand’s many collections.
Indeed, in an homage to all that the brand has achieved in the last 12 months, each of the individual shoots that make up the complete campaign see Kim’s chosen models posing alongside decorations or items that represent a piece of the label’s history, be it a previous campaign, or an old design.
Milestone: Kim Kardashian has marked the one-year anniversary of her shapewear brand Skims by showing off her famous curves in a stunning new campaign – alongside several celebrity pals, and a handful of customers
Stunner: Bruce Willis’ daughter Rumer, 32, also makes an appearance in the campaign, modeling a Skims two-piece set while showing off long brunette curls
Gal pals: Kim also enlisted longtime friend La La Anthony 39, to model for the campaign, which pays tribute to all that Skims has achieved over the past year, by featuring different campaigns, products, and designs in the shoots – even Skims Barbies
Sister sister: Lisa Rinna’s model daughters Amelia Gray and Delilah Belle Hamlin look like twins in their shoot, which sees them both modeling short black wigs while posing alongside mannequins with the same blunt hairstyle
Rising star: Kourtney Kardashian’s TikTok star pal Addison Rae also poses in the campaign, modeling in a room that has been decorated floor to ceiling in Skims images – and also features Kim’s iconic selfie book, an apt addition for the social media star
And in order to best showcase the brand’s ethos – that ‘Skims is for everybody’ – Kim made sure to call upon a diverse group of models to pose in her designs, enlisting both celebrity friends, and consumers, for the special shoot.
As well as the reality star, the campaign also features the likes of Lisa Rinna’s model daughters, Delilah Belle and Amelia Gray Hamlin, TV star La La Anthony, Bruce Willis’ daughter Rumer, actress Jodie Turner Smith – who is married to Joshua Jackson – model Yovanna Ventura, Sports Illustrated Swimsuit star Precious Lee, and Kourtney Kardashian’s TikTok star pal Addison Rae.
However, the campaign also features eight Skims customers, who were invited to step into the spotlight for the groundbreaking shoot – which is the first of its kind for the brand, and was inspired, Kim explained in a statement, by the many fans who have taken to social media to share images of themselves proudly rocking her designs.
‘It’s wild to think that it’s already been one year since we launched Skims,’ the mother-of-four said.
‘I’m eternally grateful for the love and support that our customers have shown both me and the brand. I’ve loved seeing everyone’s photos in Skims and reading the comments on social media, and I wanted to use this time, the campaign, and customer gifting to really say thank you.
‘The customers are our inspiration for developing new ideas and collections and there is so much more to come. I can’t wait to share it all and continue to grow our amazing community.’