The British supermarket revealed it has increased the number of turkey crowns it will stock by 22 per cent on last year in anticipation of smaller gatherings due to Covid-19 restrictions.
It is one of the findings in the retailer’s annual Christmas report, published today, which uses survey responses to predict how customers plan to shop this festive season.
More shoppers will be buying turkey crowns instead of whole birds for Christmas dinner this year as hosts prepare to accommodate fewer guests, Tesco predicts. Stock image
Roast potatoes have been named the favourite trimming, with 67 per cent saying they’re the most important addition to the table. It marks a shift from last year when pigs in blankets, now in second place, topped the list.
What will Christmas dinner look like?
- Turkey crowns instead of whole birds due to fewer guests at Christmas
- More people serving alcohol to make up for missed celebrations this year
- A continued shift towards vegetarian options, with meat-free centrepieces more popular than last year
- Roast potatoes overtake pigs in blanket as the most popular side dish
- The majority of hosts plan to spend more time in the kitchen to show loved ones how much they care
- But 36 per cent will spend less time cooking owing to ‘kitchen fatigue’
It reflects an overall shift away from meat towards vegetarian and vegan options.
Meat-free centepieces like nut loafs are set to be a more popular choice than lamb and beef for the first time, with more shoppers than ever indicating that they plan to cater to specialist diets.
Trimmings are also becoming more veggie-focused. Pigs in blankets were the most popular trimming last year but have been overtaken by classic roast potatoes.
Alcoholic drinks are on the cards for many this year, with one in 10 saying they plan to enjoy a few more tipples than last year. Of those 68 per cent say it’s because there hasn’t been ‘much to celebrate’ in 2020.
Alongside this there has been a significant drop in the number of people planning to serve low or no alcohol options, down to 35 per cent from 54 per cent in 2019.
There is a renewed enthusiasm in Christmas dinner this year with 31 per cent saying ‘food has never been so important’.
The majority of respondents (58 per cent) said they will spend more time in the kitchen cooking to show family members how much they care. Determined to do everything from scratch, roughly a quarter say they are not planning on buying pre-prepared dishes.
However the reverse is true for a third of shoppers, who say they have been left with ‘kitchen fatigue’ after spending so much time cooking at home during lockdown.
Some 36 per cent will spend less time in the kitchen while 15 per cent have vowed not to ‘cook a single thing from scratch’.
The Tesco annual Christmas report, published today, uses survey responses to predict how customers plan to shop this festive season. Stock image