The Girl Scouts have announced a brand new French-toast inspired cookie flavor for 2021, giving people yet another reason to look forward to next year.
Dubbed the Toast-Yay!, the breakfast-style cookies are shaped like a slice of bread and have a signature trefoil stamp. The sweet treat features a thin layer of icing that has just a hint of maple syrup.
Fans will have to wait until the start of the Girls Scouts’ 2021 cookie season in January to check out the new flavor, though timing and product availability vary locally.
Get excited! The Girl Scouts have announced a brand new cookie flavor for 2021: Toast-Yay!
Yum: The French toast-inspired cookies are shaped like a slice of toast, have signature trefoil stamp, and feature a thin layer of icing that tastes like maple syrup
‘The name is designed to be a play on words for “toasty,” which evokes the warmth and joy we believe people will associate with this great new French Toast-inspired flavor,’ a representative for the Girl Scouts told HuffPost.
‘”Toast” draws on the cookie’s unique toast shape and attributes of French Toast, and “yay!” celebrates joy ― the joy that Girl Scout Cookies bring to consumers, and how Girl Scouts create moments of joy as they use their cookie earnings to support their communities and donate cookies to frontline workers and local causes.’
The 2020 Girl Scout selling season was cut short due to the coronavirus pandemic, forcing them to pivot to online sales.
The representative noted that the Girl Scouts will be selling cookies through online platforms and ‘virtual cookie booths’ on social media in 2021.
Waiting game: Fans will have to wait until the start of the Girls Scouts’ 2021 cookie season in January to check out the new flavor
Adapting: The cookies will be sold on online platforms and ‘virtual cookie booths’ on social media in response to the coronavirus pandemic, which hampered this year’s season
‘Many girls will offer socially distant or contactless sales and delivery options,’ the person added. ‘If local guidelines allow, in-person sales may also be available in certain areas, keeping girls’ safety top priority.’
The Toast-Yay! cookies are following in the footsteps of the Lemon-Ups, which were the Girl Scouts’ new flavor for 2020.
The lemon flavor cookie features a sweet glaze on top, but that’s not the only thing special about them.
The Lemon-Ups are printed with eight different motivational phrases, including ‘I am an innovator.’
Looking back: The Toast-Yay! cookies are following in the footsteps of the Lemon-Ups, which were the Girl Scouts’ new flavor for 2020
Feel-good: The cookie variety has a lemon flavor with a sweet glaze on top, and each one is printed with an inspiring message like ‘I am a leader’ and ‘I am a go-getter’
A serving of two cookies has 140 calories, six grams of fat, 20 grams of carbs, and seven grams of sugar.
The new variety replaced Savannah Smiles, a sugar-dusted lemon cookie that debuted in 2012.
‘GSUSA works closely with its licensed bakers to keep our Girl Scout Cookie selection mouth-wateringly top-notch, which means bringing new cookies into the mix periodically based on sales, flavor trends, and consumer preferences,’ Stewart Goodbody, senior director of communications and external affairs at Girl Scouts, told the Today show.
‘We wanted to keep the same lemon flavor consumers know and love but introduce a new take on it, complete with messages inspired by Girl Scout Cookie entrepreneurs!’
Almost here! Girl Scout season starts in January, though timing and availability vary locally
Lots of lemon: While Lemon-Ups are available in some markets, Lemonades (pictured) are available in others
Lemon-Ups joined another lemon-flavored cookie in the Girl Scout lineup: Lemonades, which are shortbread cookies with lemon icing.
So why are there two different lemon varieties?
Girl Scout cookies are made by two different bakers in the US, ABC Bakers, and Little Brownie Bakers.
That means that some cookies are only available in select markets, or have different names in different states — for example, Caramel deLites and Samoas are the same, as are Do-si-dos and Peanut Butter Sandwiches, and Peanut Butter Patties and Tagalongs.
Classic: Also returning are Samoas, also known in Caramel deLites in some markets
Nutty: Do-si-dos, also known as Peanut Butter Sandwiches, are back too
Beloved: Thin Mints have long been a Girl Scout cookie fan favorite
Chocolatey: In some markets, customers can buy these Girl Scout S’mores
Trivia: But in others, Girl Scout S’mores look a bit different. That’s because the Girl Scouts use two different bakers to fulfill orders, and it varies by region
It’s cookie time! Tagalongs, also known as Peanut Butter Patties, are once again on sale
A box of them would be so nice! Trefoils, also called Shortbreads, are iconic Girl Scout Cookies
For every diet: The organization has two gluten-free options, including Toffee-Tastics
They also debuted gluten-free Caramel Chocolate Chip cookies last year
Those cookies are all back this year, as are Girl Scout S’mores, gluten-free Toffee-tastics, Shortbread/Trefoils, Thin Mints, and gluten-free Caramel Chocolate Chip cookie, which debuted in 2019.
As always, the cookies are only available to buy from Girl Scouts, as part of the ‘largest girl-led entrepreneurial program in the world’ — one that teaches Scouts responsibility and helps them develop business skills.
In a 2018 internal study, the Girl Scouts found that 85 per cent of the girls surveyed claimed to have learned how to set goals and meet deadlines from selling the cookies.
Further, 88 per cent became effective decision-makers, another 88 per cent learned to manage money, 85 per cent gained people skills, and 94 per cent learned business ethics.
‘The Girl Scout Cookie Program plays a powerful role in developing financially savvy girl leaders,’ said GSUSA CEO Sylvia Acevedo.
‘Girl entrepreneurs learn valuable interpersonal and business skills via the cookie program that help them become successful in their future careers, no matter what path they choose.’