The perfect shoe can make an outfit, but sore feet can ruin an entire night: Introducing the product that’s about to allow fashion fans to have the best of both worlds.
My Shoe Bae is a clever prototype that has debuted on Kickstarter — and has already raised over one third of its financial goal in mere days.
The product can hook onto a purse — or a boyfriend — and with a small clip and hangs on to shoes with a pair of special rings, creating a perfect solution for those times when changing into flats is an absolute must.
Genius! My Shoe Bae hooks onto a purse or clothing and can hold a pair of high heels
Hallelujah: The new product aims to solve experiencing sore feet on a night out
The game-changing product was developed by Denver, Colorado-based Julie Richardson, who also works full time in logistics operation.
The busy mom-of-one spent 18 months juggling her job and raising a child, while researching, devising, and creating the niche product.
According to the APMA American Podiatric Medical Association, over 50 per cent of women report experiencing foot pain while wearing high heels.
Therefore, the premise of the pocket-sized patent-pending My Shoe Bae device will likely be music to the ears of many.
The clever device allows high heels to be securely attached to handbags, clothing, or your actual ‘bae,’ instead of becoming a burdensome thing to hold onto while you try to dance the night away.
An online fund-raising campaign on Kickstarter that launched this week with the projected goal of raising $19,750 has already attracted over $6,250 in donations.
Amazing: The game-changing product was developed by Denver, Colorado-based Julie Richardson (not pictured)
How it works: Shoes can be gripped in a variety of ways with the handy My Shoe Bae product
Low-tech but smart: It employs a small clip and o-rings for holding onto shoes
Rather than throw your heels in the corner and risk losing them, this handy, hands-free piece allows you to keep them safe in plain sight.
Here’s how the four-inch by two-inch devise works: An easy-to-use clasp can be attached on to any sturdy fixture (such as a belt loop or a handbag chain). When it’s not in use, the faux-suede straps can then be stored inside the metal cylinder.
Shoes can be securely gripped via their straps or heels, depending on what is most comfortable for the user.
‘It’s been a long 18 months since drawing a simple sketch on a piece of scrap construction paper and actually making it a reality,’ Richardson wrote on social media.
‘This idea has come a long way since a handful of bobby-pins and a hair tie. No matter what, success or flop, after 18 months I have invented, designed, developed and trademarked my own patent pending product and regardless of what happens in the next 18 months it was a fantastic 18 months,’ she concluded.
Fans of the idea can pledge to support it on Kickstarter — and have their name listed as ‘a founding BAE’ on the website — while receiving their own product from $12.