eBay ‘mongrels’ slammed for trying to cash in on Ooshies and Coles Little Shop toys

As the supermarket collectables craze infiltrates Australian markets for a second year running, frustrated consumers are slamming ‘mongrels’ trying to monetise what should be ‘just a bit of fun’.

‘Rare’ items from the 2018 promotion and others that have been deemed equally as hard to find in 2019 are sprouting up on eBay for exorbitant prices.

A Lion King Ooshie from Woolworths that a spokeswoman has since confirmed isn’t rare at all emerged online selling for $20,000 just a day after the promotion began. 

One full set of 'rare' Coles collectables are available on the site for $890 at present

One full set of 'rare' Coles collectables are available on the site for $890 at present

One full set of ‘rare’ Coles collectables are available on the site for $890 at present

On Wednesday morning, the Australian supermarket giant unveiled the limited edition The Lion King collectables range (pictured) featuring 24 Disney characters to collect

On Wednesday morning, the Australian supermarket giant unveiled the limited edition The Lion King collectables range (pictured) featuring 24 Disney characters to collect

On Wednesday morning, the Australian supermarket giant unveiled the limited edition The Lion King collectables range (pictured) featuring 24 Disney characters to collect

Similarly, Coles Little Shop cases have sprouted up online for more than 10 times the amount they’re actually worth.

One full set of ‘rare’ Coles collectables are available on the site for $890 at present, while another listing has similar options for $300. 

And people are fed up. 

‘eBay mongrels have already started,’ one woman wrote online.

‘Bloody selfish… I had three grandkids who were crying when we couldn’t find the case anywhere,’ another wrote.  

A rare 'Ooshies' has emerged on eBay selling for as much as $20,000

A rare 'Ooshies' has emerged on eBay selling for as much as $20,000

A rare ‘Ooshies’ has emerged on eBay selling for as much as $20,000

Another listing for similar options of collectables are on sale for $300

Another listing for similar options of collectables are on sale for $300

Another listing for similar options of collectables are on sale for $300

On Wednesday morning, Woolworths unveiled a limited edition range featuring 24 Disney characters to collect.

Just hours after the launch, customers started to cash in on their rare finds, with an orange Simba, a blue Spirit Mufasa, and a gold Nala already listed for sale for hundreds of dollars.

But the grocery chain has now confirmed the rarest Ooshies character to look out for is the ‘Furry Simba’, with only 100 of them out there to add to your collection.

There are at least 25 listings on eBay since supermarket doors opened on July 17. 

As shoppers race to Woolworths to get their hands on The Lion King collectables, rare 'Ooshies' have emerged on eBay just hours after launch

As shoppers race to Woolworths to get their hands on The Lion King collectables, rare 'Ooshies' have emerged on eBay just hours after launch

As shoppers race to Woolworths to get their hands on The Lion King collectables, rare ‘Ooshies’ have emerged on eBay just hours after launch

The grocery chain has now confirmed the rarest Ooshies character to look out for is the 'Furry Simba' (pictured), with only 100 of them out there to add to your collection

The grocery chain has now confirmed the rarest Ooshies character to look out for is the 'Furry Simba' (pictured), with only 100 of them out there to add to your collection

The grocery chain has now confirmed the rarest Ooshies character to look out for is the ‘Furry Simba’ (pictured), with only 100 of them out there to add to your collection

One seller has listed a ‘super rare blue Mufasa’ Ooshie for a starting bid of $20,000.

Another seller, from Victoria, has advertised a gold Mufasa for $999, ‘cash only on pick up’.

Other items include a gold Zazu for $1,000, a gold Nala for $800 and an orange ‘sunset Simba’ for $1,350 if you ‘Buy It Now’.

‘You are bidding on a gold cub Simba, the future king of the pride lands. If you don’t have the ‘baby’ SIMBA you don’t have a story… it all starts here,’ one of the ads said.

‘As would be expected by royalty (gold cub Simba) he will travel in nothing but the best which will be a gold envelope.

‘To ensure Scar does not try to kill him off before his arrival Gold cub Simba will be going first class (and by first class I mean registered post through Australia Post).

‘Gold Cub Simba needs a new home because ours has no Pride Lands for him to become future king of. Will that kingdom be yours?

‘Good luck Gold Cub Simba on finding your destined Kingdom.’

Other items include a gold Zazu for $1,000, a gold Nala for $800 and an orange 'sunset Simba' (pictured) for $1,350 if you 'Buy It Now'

Other items include a gold Zazu for $1,000, a gold Nala for $800 and an orange 'sunset Simba' (pictured) for $1,350 if you 'Buy It Now'

Other items include a gold Zazu for $1,000, a gold Nala for $800 and an orange ‘sunset Simba’ (pictured) for $1,350 if you ‘Buy It Now’

There are four different 'Simba' items to collect, including the gold, furry, orange and original

There are four different 'Simba' items to collect, including the gold, furry, orange and original

There are four different ‘Simba’ items to collect, including the gold, furry, orange and original

The eBay listing comes after just hours of the launch of the much-love The Lion King themed collectables.

On Monday, managing director of The Walt Disney Company Australia Kylie Watson-Wheeler said: ‘We are beyond excited to welcome the all-new The Lion King to the big screen, with iconic characters that audiences have long treasured. 

‘Our partnership with Woolworths will delight fans as they get to collect these long-treasured characters and introduce the beloved story to a new generation.’

Woolworths programs manager Sarah De La Mare said they wanted to offer their customers ‘something special’ to celebrate the launch of the blockbuster film.

‘We know that many Aussies love Ooshies, and this unique Lion King collection is something that Lion King fans will want to keep and treasure for a long time,’ she said. 

Customers can purchase a Lion King Collector’s Album to house the Ooshies for $4.

The limited edition Lion King collection will feature 24 'Ooshies', including Simba, Nala, Mufasa and a translucent blue 'Spirit Mufasa' (pictured)

The limited edition Lion King collection will feature 24 'Ooshies', including Simba, Nala, Mufasa and a translucent blue 'Spirit Mufasa' (pictured)

The limited edition Lion King collection will feature 24 ‘Ooshies’, including Simba, Nala, Mufasa and a translucent blue ‘Spirit Mufasa’ (pictured)