Couple makes $250k in 30 MINUTES with their effortlessly flattering bike shorts

An Australian couple has made $250,000 in 30 minutes after selling ‘buttery soft’ workout bike shorts in collaboration with a fitness influencer.

Matilda Murray and Don Robertson own STAX apparel, a company which gained popularity after releasing the ‘best black tights‘ in June and catering to sizes XXS through to 4XL.

The company’s latest venture with fitness enthusiast Steph Pacca, which features high rise leggings, cropped sports bras, hoodies and hats, turned over a quarter of a million dollars within the first half an hour of launching.

The company's latest venture with fitness enthusiast Steph Pacca (pictured) turned over a quarter of a million dollars within the first half an hour of launching

The company’s latest venture with fitness enthusiast Steph Pacca (pictured) turned over a quarter of a million dollars within the first half an hour of launching

Prices for each piece of clothing are made to be affordable for a broad range of customers, with cropped tops starting at $49.95 and bike shorts from $54.95

A customer wearing Stax workout clothes

Prices for each piece of clothing are made to be affordable for a broad range of customers, with cropped tops starting at $49.95 and bike shorts from $54.95

Prices for each piece of clothing are made to be affordable for a broad range of customers, with cropped tops starting at $49.95 and bike shorts from $54.95. 

Stax’s previous collections have been similarly lucrative, with the seamless collection Matilda and Dom released during Australia’s allover COVID-19 lockdown generating $150,000 in just seven minutes and their VIP sale raking in almost $800,00 in two days.

‘Last night we launched our secret VIP sale which was going to be open for the first 100 orders or 30 minutes only,’ Matilda, who lives in Sydney, told news.com.au in April.

‘We ended up with 1000 orders in under seven minutes and had to close it. We generated $150,000 when our goal was $30,000.’ 

'Last night we launched our secret VIP sale which was going to be open for the first 100 orders or 30 minutes only,' Matilda, who lives in Sydney, told news.com.au in April (pictured with Don)

‘Last night we launched our secret VIP sale which was going to be open for the first 100 orders or 30 minutes only,’ Matilda, who lives in Sydney, told news.com.au in April (pictured with Don)

But their most prized creation is the 'best ever' tights, which are made from a nylon and spandex blend, and come in either full length or an on-trend 7/8 style

Speaking to FEMAIL in June Matilda explained that the best black tights have 'always been' their bestsellers

But their most prized creation is the ‘best ever’ tights, which are made from a nylon and spandex blend, and come in either full length or an on-trend 7/8 style

Matilda said the average customer spend per transaction had increased from $120 to $160 during the lockdown period, proving that success comes to those who have adapted to these trying times. 

But their most prized creation is the ‘best ever’ tights, which are made from a nylon and spandex blend, and come in either full length or an on-trend 7/8 style. 

Speaking to FEMAIL in June Matilda explained that the best black tights have ‘always been’ their bestsellers.

‘The name is no exaggeration,’ she said.

‘The tights are squat-proof, figure-flattering and comfortable. Shapewear for both the gym and everyday life.’

Reviews online are similarly glowing, where hundreds have described the tights as 'amazing' and 'simply heaven' (a previous collection pictured)

 Reviews online are similarly glowing, where hundreds have described the tights as ‘amazing’ and ‘simply heaven’ (a previous collection pictured)

'These tights are just incredible! They are so soft, easy to get on and just fit like a glove,' one woman wrote

'Sizing is very true to size. They are so soft that it feels like they would roll down at the waist but they don't at all. I've been running in these and leg sessions at the gym and they are perfect for both. Cannot recommend enough,' said another

‘These tights are just incredible! They are so soft, easy to get on and just fit like a glove,’ one woman wrote

Matilda added that there is often a four to six-week long waiting list for the tights, such is their popularity.

Reviews online are similarly glowing, where hundreds have described the tights as ‘amazing’ and ‘simply heaven’.

‘These tights are just incredible! They are so soft, easy to get on and just fit like a glove,’ one woman wrote. 

‘Sizing is very true to size. They are so soft that it feels like they would roll down at the waist but they don’t at all. I’ve been running in these and leg sessions at the gym and they are perfect for both. Cannot recommend enough,’ said another.

Another added: ‘These are the softest and most comfy workout pants I have ever worn. Literally like a second skin. Wish I had bought these sooner. Will definitely be buying more!’     

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