Carl’s Jr. will make history by becoming the first major fast-food chain to launch a menu item containing cannabis, in the form of its new CBD-infused burger.
On Saturday, the restaurant will debut the Rocky Mountain High: CheeseBurger Delight at one location in Denver, Colorado, in honor of 4/20 — an annual, but unofficial, holiday that celebrates marijuana culture and its devotees.
The new CBD-infused burger, which uses a hemp-based version of the oil, will be available for $4.20 at that single location for the day as Carl’s Jr. tests interest of the product from its consumers.
Fresh off the grill: Carl’s Jr. will launch it’s CBD-infused burger on 4/20 in Denver, Colorado, as the first major fast-food chain to create a menu item with cannabidiol
Gone in a flash: The burger will only be on sale at the one Denver location for the day as the company tests consumer interest in CBD-infused menu items
The CheeseBurger Delight features two burger patties placed on top of a pile of fries. They are then covered with pepper jack cheese, pickled jalapenos and the special CBD-infused Santa Fe Sauce, a special version of the mayonnaise and paprika mixture usually used on the Santa Fe Chicken Sandwich.
Unfortunately for many CBD and fast food fans however, the launch of the burger will only take place in one city – at least at first.
Carl’s Jr. made the decision to launch the CheeseBurger Delight in Denver to celebrate the the fact that Colorado was notably one of the first states alongside Washington to legalize weed in 2014.
Discussion about creating the 4/20 burger first started in January after the company launched the vegan Beyond Burger for customers, Business Insider reports.
Patty Trevino, Carl’s Jr.’s senior vice president of brand marketing, explained to the publication how the burger is more of a stunt for the company – however he did note that the team is adopting a ‘never say never’ attitude with regard to making it more of a permanent addition to the menu.
If there is great success from the single-day launch, he said, the company will look into rolling out the dish at other locations across the United States
Delicious: Carl’s Jr., which is famous for its salcious ads (pictured) started working on the item in January; the burger will not give consumers a marijuana high
Interesting: CBD is a different part of the marijuana plant than THC and instead promotes anti-inflammatory and calming effects on the body
‘If anyone is going to do it, I would want Carl’s Jr. to do it,’ Patty said about the idea of launching a CBD-infused burger nationally.
THE DIFFERENCES BETWEEN THC AND CBD
Tetrahydrocannabinol (THC) and cannabidiol (CBD) are both derived from the cannabis plant.
Together, they are part of the cannabinoid group of compounds found in hashish, hash oil, and most strains of marijuana.
THC is the psychoactive compound responsible for the euphoric, ‘high’ feeling often associated with marijuana.
THC interacts with CB1 receptors in the central nervous system and brain and creates the sensations of euphoria and anxiety.
CBD does not fit these receptors well, and actually decreases the effects of THC, and is not psychoactive.
CBD is thought to help reduce anxiety and inflammation.
One major challenge the brand will have to face when considering a nation-wide launch of the CBD-infused menu item is following the state-by-state regulations when it comes to the marijuana ingredient.
Carl’s Jr., which is a predominantly West Coast chain, has options in a number of states where weed is already legal.
Using CBD oils in beauty products and other everyday items, as well as ingesting the product, has become popular in recent years as more research about the potential benefits is revealed.
CBD, or cannabidiol, is the part of the marijuana plant that is not used in the weed people smoke — that’s THC.
The CBD-infused burger will not give people a high, and neither will any other CBD products. Instead, the product produces as anti-inflammatory, pain-reducing and calming effects for the user.
Carl’s Jr. is not the first food company to launch CBD-infused menu items as of late.
In March, it was announced that Jelly Belly jelly beans inventor David Klein was now infusing the candy with CBD under a different brand.
David is selling his new jellies through his company, Spectrum Confections. They are not Jelly Belly brand.
Take a chill pill! David Klein, the inventor of Jelly Belly jelly beans recently announced he created a CBD-infused jelly bean with a different company
It’s everywhere! In September, New York-based vegan bakery By Chloe launched a two-week pop-up cafe called Feelz by Chloe that included CBD-infused snacks and baked goods
People can purchase bags of 800 beans on the website, which feature 38 flavors — including toasted marshmallow, piña colada, strawberry cheesecake, cinnamon, spicy licorice, and mango.
In September, New York-based vegan restaurant By Chloe launched a two-week pop-up cafe called Feelz by Chloe that included CBD-infused snacks.
In collaboration with Toast, a CBD brand, and the weed-focused start-up Nice Paper, By Chloe created plant-based treats all infused with varying levels of CBD oil.
These included granola, mini pies, push pops, beverages, rice krispies treats, popcorn, and dog treats, all of which followed on from the eatery’s popular CBD-infused Daily Hit Brownie, which had been released as a limited edition special months earlier.
There are also an endless number of brands selling CBD-infused gummies, such as Green Roads, PureKana, and Premium Jane.
CBD-infused food items only continue to gain momentum with companies as more and more consumers express interest for the menu items.