Australian brides are buying a $270 wedding dress from ASOS

Australian brides in their droves are ordering a wedding dress that is almost 10 times cheaper than the average from the comfort of their own homes.

At $270, the ‘Sophia’ gown from online fashion store ASOS is a fraction of the price brides typically pay Down Under, which was $2,637 in 2020.

The ivory dress – which is the best-seller from the ASOS Wedding Edit – has a sweetheart neckline, short lace sleeves and a half-open back that closes just above the waist.

The waistline is cinched with a thin band before the fabric flows down into a pleated floor-length skirt, a bohemian style perfect for late summer ceremonies at the beach or backyard. 

At $270, the 'Sophia' gown from online fashion store ASOS (pictured) is a fraction of the price brides typically pay Down Under, which was $2,637 in 2020

At $270, the ‘Sophia’ gown from online fashion store ASOS (pictured) is a fraction of the price brides typically pay Down Under, which was $2,637 in 2020

The ivory dress (pictured) has a sweetheart neckline, short lace sleeves and a half open back that closes just above the waist

The waistline is cinched with a thin band before the fabric flows down into a pleated floor-length skirt

The ivory dress (left and right) has a sweetheart neckline, short lace sleeves and a half open back that closes just above the waist

Poll

Would you wear the $270 dress on your wedding day?

  • Yes 80 votes
  • No 37 votes
  • Only as a reception dress 4 votes

Now share your opinion

Shoppers have left almost 100 reviews on the brand’s website, with many noting the high quality of the fabric for such a reasonable price.

‘For the price, you can’t beat this dress,’ one woman wrote.

A second added: ‘I was impressed by the quality. The skirt part was the nicest of all the ASOS bridal dresses I tried – really beautiful.’

A third said she received the dress ‘beautifully packaged’ in a garment bag and was delighted when it fit her like a glove.

‘The dress is just gorgeous, I’m tall and it actually fits me length wise and is really comfortable. I can’t wait to wear it on my big day!’ 

Average cost of a wedding dress per Australian state

New South Wales – $2,918

Victoria – $2,886

Queensland – $2,038

South Australia – $2,575

Western Australia – $2,497

Tasmania – $2,327

Northern Territory – $2,625

Australian Capital Territory – $2,024

Source: Easy Weddings Australia 

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Shoppers have left almost 100 reviews on the brand's website, with many noting the high quality of the fabric for such a reasonable price

Shoppers have left almost 100 reviews on the brand’s website, with many noting the high quality of the fabric for such a reasonable price

Others called it the ideal buy for those on a budget or anyone who doesn’t care to splash big cash on a dress they will only wear once. 

Despite widespread praise, many said the dress runs ‘large to size’ and advised having it professionally altered for the perfect fit.

‘I bought this dress for our civil wedding and loved it! It needed a bit of amendment as the top was a bit loose,’ one woman said.

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