Amazon Prime Day: FEMAIL reveals the best deals from the retailer and its high street rivals

Amazon Prime Day is finally here – and it’s perfect timing for early birds who are already making a start on their Christmas shopping.

How to become an Amazon Prime member 

To be eligible for the deals and discounts on Prime Day, shoppers need to be an Amazon Prime member.

If you’re not yet a member and want to take advantage of the deals on Prime Day, you can sign up for a free 30-day trial.


The annual extravaganza usually takes place in July, but was postponed to October 13-14 this year due to the coronavirus pandemic.

However, it’s back and bigger than ever, with Prime members across the globe treated to great discounts across all categories including huge savings on Amazon Devices, up to 30 per cent off a wide selection of toys and games and up to 45 per cent off across menswear, womenswear and children’s clothing.

This year’s highlights include a Simba Hybrid Essential Mattress, reduced from £555 to £285.48 – a huge saving of £269.52 – and a Fire HD 10 tablet which has been discounted from £89.99 to £44.99.

If you’ve embraced the DIY trend during lockdown, the 48-hour sale offers up to 30 per cent discounts on home improvement items from top brands including Bosch, HIVE, Flymo and more. 

With more restrictions likely on the way, meaning many Brits will be spending additional time in their homes once again, shoppers can also enjoy 20 per cent off TVs from brands including Samsung, LG, Philips and Panasonic, and 30 per cent on home theatre projectors and soundbars from the likes of Epson, Bose and LG. 

And it’s not just Amazon; rival retailers have also unveiled a host of bargains across homeware, technology and fashion and beauty.

With the festive season fast approaching, savvy shoppers can get a great jumpstart on their gift lists. 

Here, FEMAIL rounds up some of the best deals to be had on Amazon and high street outlets online…


Apple iPad 10.2  £299 (save £50)

This Apple iPad 10.2″ in Space Grey boasts 32GB of storage, wifi connectivity and front and back cameras. It comes with iPadOS, which unlocks a whole new world of capability. 


Beats by Dr Dre Solo 3 Wireless Headphones  £129 (save £50)

These eye-catching Beats Solo3 Wireless headphones deliver premium playback with fine-tuned acoustics that maximise clarity, breadth and balance. The comfort-cushion ear cups buffer external noise for immersive sound, so you can experience music the way it was meant to be heard. 


GoPro HERO 7  £179.99 (Save £20)

The GoPro HERO 7 Action Camera is lightweight, waterproof and perfect for adventures both big and small. An intuitive touch screen makes it simple to get great shots.


Acer Chromebook R13  £349.99 (save £50)


Slim, lightweight and speedy, the Chromebook R13’s clever 360 degree hinge  means you can use it four different ways, including as a 11.6 inch tablet. Flip the keyboard forward when you need to type, while Tent and Stand modes are ideal for watching a movie or video.



Apple MacBook Air  £1299 (save £170)

The latest MacBook Air features a stunning Retina display with True Tone technology, a backlit Magic Keyboard, Touch ID, a tenth-generation Intel Core processor, and all-day battery life. All in a thin and light, perfectly portable design. 


WD Portable Hard Drive  £86.99 (save £18)

With a 4TB storage capacity, the slimline WD Passport Drive is an ideal portable storage unit. With a new stylish design that fits in the palm of your hand, there’s space to store, organise, and share your photos, videos, music, and documents. 


Samsung Curved Gaming Monitor  £199.99 (Save £30)

In comparison to conventional monitors that have less curve, Samsung’s 1000R Curved Gaming Monitor closely fits the human field of view for less eye strain. The whole screen can be seen in just one glance to limit visual fatigue, even during sustained use. 


Echo Studio  £139.99 (save £50)

This smart speaker comes complete with 3D audio and Alexa. Five speakers produce powerful bass, dynamic midrange and crisp highs. It adapts to any room, automatically sensing he acoustics of your space, fine-tuning playback for optimal sound.


Echo Flex  £13.99 (save £11) 

This plug-in Echo device lets you get help from Alexa in more places in your home. Use your voice to set timers or create daily reminders. Check the news, weather or traffic. Ask for sports scores, film screening times or restaurant opening hours. 


Echo Buds  £79.99 (save £40) 

Enjoy premium sound, limit background noise with Bose Active Noise Reduction, and get up to five hours of music playback on a single charge with Echo Buds, which give you hands-free access to Alexa. 


Fire HD 10 Tablet  £89.99 (save £60) 

This tablet has a 10.1″ 1080p full HD display and 32 GB of internal storage. Up to 12 hours of reading, browsing the web, watching videos and listening to music with USB-C port for easy charging.


Fire HD 10 Kids Edition Tablet  £134.99 (save £65) 

This deal offers a full-featured 10″ HD tablet, a blue kid-proof case with kickstand, parental controls, a two-year worry-free guarantee and one year of Amazon Kids+. 


Kindle  £44.99(save £25)

This Kindle has an adjustable front light which lets you read comfortably for hours, indoors and outdoors, day and night. It also offers a 167 ppi glare-free display that reads like printed paper, even in direct sunlight.


Kindle Kids Edition  £54.99 (save £45)

Kindle Kids Edition is purpose-built for reading, with a black & white glare-free display and weeks of battery life. It performs differently than a tablet, because it’s geared for reading books – no games, ads or video. 


Kindle Oasis  £159.99 (save £70)

This device offers a paperwhite display and can be read in the bath or by the pool thanks to it being waterproof. It gives instant access to millions of books, newspapers and audiobooks. 




Amazon Echo Dot (3rd Gen)  £18.99 (save £31)

Amazon’s most popular smart speaker now comes with a fabric design and improved speaker for richer, louder sound. It enables you to voice control your music using Alexa and steam songs from Amazon Music, Spotify and others, as well as listen to audiobooks from Audible. 


Simba Hybrid Essential Mattress £285.48 (save £269.52) 

Awarded Which? Best Buy 2020, the Simba Hybrid mattress means you don’t have to choose between spring and foam. Unlike pure memory foam which traps heat, Simba has added a layer of patented, super-light springs which act as mini bellows, pushing warm air away to keep you cool. 


Instant Pot Duo 7-in-1 Electric Pressure Cooker £59.99 (save £110)

The Duo does everything you can do with 7 other appliances: pressure cooker, sauté pan, steamer, slow cooker, rice cooker, food warmer, and yogurt maker. Clear the clutter from your counter and do it all with just one tool. This 5.7 litre pot comes in brushed stainless steel and black.


SodaStream Spirit £49.99 (save £50)

With the SodaStream Spirit, you can enjoy fresh sparkling water on tap whenever you want, whilst also doing your part to look after the environment by reducing the amount of single-use plastic bottles you buy. You can sparkle your water to the exact level you like with the push of a button, and add your favourite flavours.


Eufy Robot Vacuum Cleaner  £152.99 (save £137)

The Eufy BoostIQ RoboVac 30C may be super-slim, but it’s packed with a 3-point cleaning system, BoostIQ technology, and up to 1500Pa of suction power to ensure your floors and carpets are clear of all dirt, dust, and crumbs. With Wi-Fi built-in, you can accomplish all your cleaning needs from your smartphone. 


Tassimo coffee machine  £40 (save £66)

Indulge your inner barista with this sleek and compact Tassimo pod coffee machine from Bosch. It heats up quickly and its generous 700ml capacity means you can make drinks for the whole family. 


Shark upright vacuum cleaner £189 (save £90)

Leave every inch of your home spotless with this bagless vacuum from Shark. It’s suitable for hard floors and carpets, and its unique Lift-Away technology lets you remove the cylinder from the base, so you can reach below, behind and above any obstacle. 


Fire TV Cube  £69.99 (save £40)

Fire TV Cube is the only streaming media player that lets you control your compatible satellite box with the sound of your voice, enabling you to put down the remote and dive straight into your favourite films and TV programmes. 


NutriBullet Balance  £118 (save £31.99)

With its smart nutrition sensor and bluetooth technology, the NutriBullet Balance 9 Piece enables you to accurately weigh each ingredient and track the nutritional value via the app. 


Fire TV Stick 4K with Alexa Voice Remote  £29.99 (save £20) 

Enjoy brilliant picture with access to 4K Ultra HD, Dolby Vision, HDR, and HDR10+. Launch and control your favourite movies and TV shows with the Alexa Voice Remote. Use the dedicated power, volume and mute buttons to control your compatible TV, soundbar and receiver. 


Ring Stick Up Cam + Echo Show 5  £74 (save £94.99)

The Stick Up Cam Battery’s wire-free design means you can put it where you need it and move it when you need to. Homeowners can connect to all their Ring devices via the app to control their entire home security from their phone or tablet.


Echo Show 8 + Ring Indoor Cam  £69.99 (save £99) 

Echo Show 8 connects to Alexa to give you rich stereo sound with vivid visuals on an 8” HD screen. It also has a plug-in indoor camera that lets you connect to people and pets from your phone, tablet or select Echo devices. 




Oral-B Genius 8000 toothbrush  £69.99 (save £53.51) 

Oral-B Genius 8000 is an intuitive brushing system that helps you brush like your dentist recommends. The distinct position detection technology helps you to brush all areas of your mouth while Oral-B’s distinct round head does all the rest. 




Cîroc Vodka 0.7 L  £24.99 (save £4)

Made from fine French grapes, Cîroc Vodka has an elegant citrus taste.  It’s made up vodka, lemon juice, vanilla syrup and topped with soda. It is distilled five times, making it a luscious and elegantly smooth drink.

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